15 Tips to be Successful With Your Online Virtual Events

29.06.2020
Virtual events in conditions of social isolation quickly became the norm - and with good reason. Not only you can host them from anywhere in the world, but they can also save you money, increase engagement with your audience, generate leads, build your brand, and help you establish yourself, the company.and your customers as industry leaders.

Online events are great because they often give the audience direct access to the speaker (s). This builds trust in those present and increases lending to your industry as a thought leader.
Follow these 15 basic tips and tricks to help you create a successful virtual event.

 
1. Remember that the content is (still) king: “Are events boring or those that lead them? This is shared by Yan Gourvennec, CEO of Visionary Marketing, and we more than agree with him.

2. "Be human, be spontaneous." This is the advice of Henk Campher, vice president of corporate marketing at Hootsuite and head of Impact.
The more polished your virtual conference is, the more boring it risks being. People like to see human moments - pauses, obstacles, a little harsh emotion. If you edit all this spontaneity, you can also just share a video on YouTube.

3. It is important to understand that the basics of sound and lighting matter. Do you know what we hate in virtual events right now? The lighting and audio are almost always awful and the sound levels are often drastically different from one speaker to the next, even within one session, don't do that!

4. And there is no need to say how important emotional interaction and feedback is. Emoji, handshakes, comments, real-time chat, these are all things that should be an integral part of your event.

5. Virtual conferences should provide settings for small groups - workshops, breakdown groups, even smaller discussion panels, where participants can interact and participate, rather than just sitting and watching.

6. Our favorite: a virtual event, real food! Did it ever occur to you to send gift vouchers to people to order their own lunch while watching the event? If you do, well done, and if you still don't, do it! Extremely pleasant touch, especially for the speakers, especially if you want them to practically hang out with people afterwards.

7. Strictly and straight to the goal. The real value in your presentation is packed in the last few slides ?! If so, don't make your audience hold their breath ... or you may lose them completely.

8. Building moments and a network of connection. #Happyhours, a virtual recreation area, sharing photos from their home offices, exchanging business cards. All this will only bring you closer to the moment when your audience is engaged.

9. Entertainment. Some events include virtual challenges, with more fun, not just a "boring webinar to death".

Add games, quizzes, etc. to make your event interactive. Many celebrities, athletes and musicians are available at a discounted price for online events, now that the market has changed. - Jeremiah Owyang, industry analyst and founding partner at Kaleido Insights

10. Everyone needs a digital bag. "For a little fun, suggest some digital #swag, such as animated stickers and wallpapers."

11. Automated time zone based on user location detection.

12. Backup plan: Pre-recorded videos so you have something to start with if something goes wrong with one of the speakers. Of course, you need to do at least a day before or the same day, a few hours earlier technical inspection and rehearsal with all speakers - video, microphones, the strength of the Internet signal.

13. Choose a virtual background or at least a good banner behind the speakers. In recent months, we have seen people in leadership positions get involved live from the bedroom, living room or kitchen.

14. Short sessions with each speaker. We believe that 20-25 minutes on 1 to 2 topics per speaker is the KEY option.

15. Announce a detailed program and hours for each speaker. No one wants to stay on the computer for more than 2 hours while listening to a webinar. Make it so that everyone can only attend this panel that a speaker is interested in, this is our personal observation, and the same is shared by Rayan Holmes, CEO of Hootsuite for Forbes.

After all, virtual events are a fun and effective way to reach people from all over the world. They bring benefits to both event organizers and participants. Whether it's a recurring weekly virtual meeting or a larger conference, creating an online event requires strategic thinking, proper planning and marketing cuts, but with these tips you will be on your way to success.